Examples of Polysemy in a sentence. Alan Cruse identifies four types of linear polysemy: ( Log Out /  Here are a few examples of polysemous words. Numerous publications underline the polysemy of ' entrepreneurship '. A word with a range of different meanings is said to be polysemic or polysemous. Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. In contrast, a one-to-one match between a word and a meaning is called "monosemy." Polysemy provides a fruitful perspective for marketing and advertising research as well as grounded framework for understanding and contextualizing advertising meaning.Connecting advertising to the subjective context of reading, consuming and interacting, we gain a more thorough, yet never complete, understanding of how advertising works. Because it is part of a polysemy pattern, the word bat can refer to a winged animal or a wooden stick. It’s a good ten miles to the next gas station. The two senses of groom are clearly related, however, they are have a distinct meaning. For example, if a car is called ‘wheels,’ it adds a new meaning to the world ‘wheel.’ This form of polysemy is not usually official, but is instead more of a slang formation. It is also argued that consumers construct their own meanings based on semiotic codes, which can be produced by fissures and excess in a text, allowing polysemic reading (Fiske, 1986). Polysemy in Advertising Stefano Puntoni, Jonathan E. Schroeder, and Mark Ritson ... for example, on the media context or the audience's knowledge. A polyseme is a word or phrase with different, but related senses. Thanks for reading. In the legal field, for example, “disposition” could have four different meanings (1) transferring something to another´s possession, (2) a final settlement of a case by court, (3) a provision in a statute, or (4) personal temperament of traits of character. In CMS, the authors use the example of the TV show Lost as it leaves the audience wanting to solve the many mysteries in the show. Fiske (1986) advocates polysemy as a valuable and productive asset, and maintains that it is an inherent quality of media products. Polysemy is an aspect of semantic ambiguity that concerns the multiplicity of word meanings. Examples of polysemy in a sentence, how to use it. 6. ( Log Out /  Gilbert K. Chesterton. This is because once a singer finishes recording, he can then produce a record (physical copy of the music) to be sold. “Poly” meaning many and “Semy” meaning senses – so “polysemy” means many senses as it allows for different understanding of certain type of media. Identifying polysemy may be challenging if you don’t have sufficient technical knowledge or if you do not have access to the context. However, it is important to notice that this relatedness has to be synchronic. “Poly” meaning many and “Semy” meaning senses – so “polysemy” means many senses as it allows for different understanding of certain type of media. These are examples of hyponymy and hypernymy, and are sometimes called autohyponyms. ( Log Out /  This example shows that polysemy has a close relatedness in meaning, which is often connected to metaphorical extension. In CMS, the authors use the example of the TV show Lost as it leaves the audience wanting to solve the many mysteries in the show. Kearns gives a good example of polysemy, “the verb groom has the distinct but related senses ‘make (a person or animal) physically clean and neat’ and ‘prepare a person mentally for a career or position’” (568). Polysemy is the association of one word with two or more distinct meanings, and a polyseme is a word or phrase with multiple meanings. Create a free website or blog at WordPress.com. ( Log Out /  The practice of referring to governments by the name of the country’s capital city, for example, is a type of media shorthand. Change ), You are commenting using your Twitter account. Polysemy is simply defined as "many meanings”. Overview. Strategic ambiguity is planned by In this clip, it can be heard that Shrek and the Donkey are discussing onions. polysemy is a library for writing high-power, low-boilerplate domain specific languages. POLYSEMY consists in a variety of semantic relations through which meanings of words extend or shift so that a single word has two or more related meanings, as with nickel (the coin) and nickel (the metal). Media polysemy is the idea that media is open to a range of different interpretations at different times. Is simply defined as having several meanings, or being open to several interpretations with term. Defines strategic ambiguity as an im portant source of polysemy context and followed by secondary-meaning.. 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